Real is Rare. Real is a Diamond

Real is Rare Real is a Diamond’s latest campaign, For me, from me celebrates the deep emotional connection to diamond jewelry that women have as well as their many motivations for buying diamonds for themselves. Get inspired to purchase your next piece and learn more about the unique diamond jewelry worn in each of the...
Watch For me, from me "Cafe" and then tell us what buying your own diamond means to you with #ForMeFromMe.
Watch For me, from me "Window Shopping" and then tell us what buying your own diamond means to you with #ForMeFromMe.
Watch For me, from me "Market" and then tell us what buying your own diamond means to you with #ForMeFromMe.
Watch For me, from me "On the Road" and then tell us what buying your own diamond means to you with #ForMeFromMe.
Diamond jewelry designer Jade Trau—whose diamond pieces were featured in Real is Rare Real is a Diamond’s For me, from me campaign—talks about diamond self-purchase and how these pieces we buy ourselves become an authentic part of you. See what Jade recommends for your first diamond purchase—and why no matter what you decide on, the importance...
Fine jewelry designer Sara Weinstock—whose diamond pieces were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares a story about the first diamond she ever saved up to buy for herself, and the special meaning it has alongside her *many* other diamond self-purchases throughout the years.   Tell us what buying...
llaria Lanzoni, who has designed pieces for Hearts On Fire—some of which were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares the special meaning and family bonds behind two of her diamond self-gifts.     Tell us what buying your own diamond means to you with #ForMeFromMe 💎
Jewelry designer Lauren Addison—whose diamond pieces were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares how she was first introduced to diamonds, and the diamond pinky ring she bought for herself and never takes off.     Tell us what buying your own diamond means to you with #ForMeFromMe 💎
"I got into the diamond industry for my love and huge desire to have as many diamonds as I could collect," Sara Weinstock tells us. It's why you'll never see this Los Angeles-based designer without a fabulous stack of diamond bracelets or rings on, each expertly put together in a way that's just as individual to Sara as the diamonds themselves. Watch Sara's tips for stacking bracelets.