For me, from me

What will your next diamond moment be? Share it with #ForMeFromMe



“For me, from me,” our latest campaign shows the unique pleasure and satisfaction women take in buying and wearing diamonds they’ve purchased for themselves, as well as the many motivations behind those diamond self-purchases.


Accessible, modern, and personal, natural diamonds are the ultimate self-luxury, thanks in part to their ability to be worn every day with any outfit; their durability and capacity to last a lifetime and never get dull or lose their sparkle; and the unique way these precious gemstones act as heirlooms, being passed down from generation to generation.


As investment pieces that retain value, women are already buying themselves diamonds—and celebrating it in the process.


See more of the For me, from me films below and share your next diamond moment with #ForMeFromMe:


For me, from me “Cafe”


For me, from me “Window Shopping”


For me, from me “Market”


For me, from me “On the Road”