See our New Real is Rare Campaign

See our New Real is Rare Campaign


We hope you will soon see our new Real is Rare. Real is a Diamond campaign, which is set to run on TV, digital, cinema, and in print. Watch the new videos and learn more about the unique diamond jewelry worn, and the designers who created it, below:


The Other Party

The Reveal
More About the Diamond Jewelry

Tanya Dukes, who styled the new campaign, says, “My aim was to find jewelry to complement the unique storyline and tone of each film. ‘The Other Party’ is a flirty story, so I selected an engagement ring called ‘Integré three-stone diamond engagement ring” by Pluczenik along with Sensu Diamond Fan Earrings by Michelle Fantaci. By contrast, ‘The Reveal’ features a slightly older couple in a quieter, more intimate film, a perfect fit for the Classico oval diamond ring from Harry Kotlar and diamond wedding band from Mimi So. Kwiat Sunburst earrings finished off the look.”

Learn more about their design stories at