"My design process starts with the diamond ... how am I going to create my design around it? And then I really think about what's wearable because I want it to feel like a part of my lifestyle, and so I think about comfortability and wearability. Certainly, anything that's going into my collection is being worn at every stage of the game."
"My first memory of diamond jewelry was probably sneaking into my mother's room, stealing all of hers — something I still do."
"When women wear jewelry, I want them to feel happy, even empowered. If you wear something that also is special for you, it's like it's a reminder. It's like you are wearing your lucky charm," says Hearts on Fire's Ilaria Lanzoni.
"The first piece of diamond jewelry I purchased for myself was my pinkie ring, which I made about nine years ago. I haven't taken it off since. I was financially independent and at a point where I really just felt I deserved it and wanted to treat myself."
"The idea that you can have wealth, personal wealth, that you can just adorn on your body and enjoy that doesn't have carrying costs like a piece of real estate, and it still has value — I don't know if there's any other consumer product or luxury product that you get that from [but diamonds]. In this day and age, you can sell a bag, right? But that bag needs to essentially be unworn because if you're going to wear and love that bag, it's not sale-able anymore."
"The first piece of diamond jewelry I purchased was .74 carats. I still have the cert. It was a radiant cut and it was in this, architecturally, very cool, contemporary piece. And I remember I made payments on it. I couldn't have been more than—I don’t know—19 years old. And I wanted that statement ring. I was waiting tables. And I put it on layaway. I just kept making my payments, making my payments ... and one day, it was mine."
"Actually the first pieces of jewelry I bought for myself, they are all Hearts on Fire pieces. And they have a special meaning for me and I wear [them] actually everyday. The first piece, the three diamond, this is from the Aerial Collection. I bought it because, for me, it was three diamonds and [in my family], we are three sisters. It's something that, when I'm in New York, I'm on my own but my sisters are with me — every day."
Watch New York City-based jewelry designer Lauren Addison teach you how to perfectly pair your diamond rings and get that hard-to-achieve layered look.
Real is Rare Real is a Diamond's latest campaign shows the unique emotion women have in buying and wearing diamonds they've purchased for themselves, as well as the many motivations behind those diamond self-purchases. What will your next diamond moment be? Share it with #ForMeFromMe